Kristina Michelle Williams

Independent concept study / Fictional brief

Common Ground

A conceptual neighbourhood café identity with a familiar, generous wordmark.

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A conceptual neighbourhood café identity with a familiar, generous wordmark.
Original independent concept study · Fictional brief

The brief

Create a welcoming identity for an imagined café where conversations and coffee share the same space.

Visual decisions

The stacked wordmark gives equal weight to both words. A simple table motif sits beneath the name, while warm block colours and an oval frame hold the composition together.

Application and scope

The study shows visual relationships rather than a real café, location or customer commission.

For a real project, the final source material, deliverable formats, review responsibilities and usage rights would be defined in the brief. The visible study shows one bounded visual direction rather than a promise of commercial performance.

Discuss a related project