Kristina Michelle Williams

Kristina Michelle Williams · Brand identity design

Identity, with a point of view.

A clear mark is only the beginning. Colour, type and the way a brand speaks need to work as one system. Explore three self-directed identity studies, each built around a different visual question.

Discuss a project
A fictional skincare identity built around balance and an open circular mark.
Original independent concept study · Fictional brief

Serein

A circle, a pause, a visual system. View the study ↗